1.+Issues

=Issues =



**Stated Issues ** The issue stated in this political ad is about education. John McCain suggests to the American people that Barack Obama’s position on education is wrong for families. He says,“Wrong on education. Wrong for your families”. The quotes from the commercial imply that Barack Obama's ideas on education are inappropriate and detrimental to the development of young children. John McCain accuses Barack Obama for not having made a single goal for education other than teaching kindergartners about sex.
 * **Central Issue: Sex Education**
 * **McCain accuses Obama of supporting inappropriate proposals**
 * **Implies that Barack is not strong on education, therefore inexperienced and inadequate**

The underlying issue is that sex education for young children is unnecessary and wrong. The ad portrays Obama as someone that is eager to teach kids about sex before teaching them how to read which ultimately implies he wants to take their innocence away. He is accused of being “elusive” and not sure enough of what he wants for this country. McCain lays out the "facts" to demonstrate how Obama lacks the ability to make good decisions to convince Americans that he is the wrong person to lead the country.
 * Underlying or Implied Issues **
 * **Obama: WRONG person to lead America**
 * **Portrays Barack as someone that lacks ability to make good decisions**
 * **McCain tries to convince the public that he is not qualified**

**Target Audience** The target audience of this political ad is directed towards parents of young children, and religious individuals. The idea that young children are being taught mature subjects before learning how to read scares the general public, which is the intent of the ad. Families with kids are drawn to this commercial because of accusations that at first appear strong. Religious individuals are likely to respond to this controversial topic because they can relate to the disapproval McCain feels, which is reflected in the advertisement.
 * **Target Audience: religious individuals, and families with young children**
 * **Creates an emotional connection**