2.+Type+of+Ad

=Type of Ad =



**Personal Ad** This ad is personal because it involves the future minds that will be running this country. It affects children, their education, and the parents of these children. Kids should not be learning about sex before they learn how to read. They should be learning to write and read and starting the basis of their knowledge. If you do not have a proper foundation then your whole building will fall over. Kindergarten is your foundation for the rest of your schooling career and if you do not learn what you need to then you will have troubles down the road. Also these childrens' minds are not mature enough to understand what the message will be that they are trying to get across. Yes, they may comprehend it but they wont completly understand why they are being taught this due to the fact that they are not old enough to really understand. It will be a waste of money and time for the government and for the schools.
 * **Ad is personal due to attacks and implications on Barack's character**
 * **It criticizes Barack's decisions**
 * **Tone is sarcastic**
 * **Less about issues, and more about Obama**
 * **No speak of McCain until the end**


 * Negative Ad **The advertisement is without doubt negative in nature due to the shocking accusations concerning Obama's influence on education. The attack ad questions Barack's family values and suggests that he is unaware of educational problems. All the quotes used to make the argument imply that Obama is wrong for people that value family, especially religious fundamentalists that would would be offended if their young children were taught about sex before other essential learning subjects. The ad's objective is to highlight Obama's failures to prove that he is not an effective leader. The video also is negative, it is childlike and uses unflattering pictures of Obama which make him look clueless and creepy.
 * **The accusations are shocking and come one after the other**
 * **Attacks Barack's character, family values, and morale**
 * **Questions his leadership and influence**
 * **Video is childlike, portrays Obama as being a clueless leader**